Guest Post: Don’t Just Study Non-Customers. Become One.
Mike Giffin of Giffin Consulting offers this insightful guest column. Enjoy, and look up Mike on LinkedIn. Amie Devero’s recent post neatly articulates a major source of missed opportunity […]
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Relinquish Control?? Scary!!
Most of my clients are founders or leaders of high-growth start-up companies, so I get to see their evolution along that path. Eventually most of them experience a tension. On […]
Trust and Safety
Over the last two weeks the world has spoken, emphatically protesting the lack of safety that black people experience with police. While the events that prompted world-wide protests have taken […]
The Art of Getting Great Service
We describe a service provider as either good or bad, caring or apathetic. And those qualities go to the heart of our own experiences of being served as positive or […]