Guest Post: Don’t Just Study Non-Customers. Become One.
Mike Giffin of Giffin Consulting offers this insightful guest column. Enjoy, and look up Mike on LinkedIn. Amie Devero’s recent post neatly articulates a major source of missed opportunity […]
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Un-Expert Yourself
There’s a well-known expression from the world of marketing –and it’s usually used in the form of an accusation: “You’re talking to yourself!” There are common examples of this mistake […]
The Art of Getting Great Service
We describe a service provider as either good or bad, caring or apathetic. And those qualities go to the heart of our own experiences of being served as positive or […]